During the first event at Journalism Week, Luis Vasquez-Ajmac spoke about branding and marketing. He also gave an interview ahead of time about green marketing.

Vasquez-Ajmac is a branding enthusiast. Starting from humble beginnings in central South America and raised in Bethesda, Maryland, Vasquez-Ajmac was never ashamed of his cultural background.
“I was proud to be a Mayan/Latino,” Vasquez-Ajmac said.
His work ethic today incorporates the work experience he gained as a teenager. Having dealt with cross-cultural barriers growing-up, Vasquez-Ajmac became determined [...]