8 Steps to Branding, by Luis Vasquez-Ajmac

Photo by Tai Watler: Luis Vasquez-Ajmac, president of Maya Advertising, speaks to students March 3

Photo by Tai Watler: Luis Vasquez-Ajmac, president of Maya Advertising, speaks to students March 3

Vasquez-Ajmac is a branding enthusiast. Starting from humble beginnings in central South America and raised in Bethesda, Maryland, Vasquez-Ajmac was never ashamed of his cultural background.

“I was proud to be a Mayan/Latino,” Vasquez-Ajmac said.

His work ethic today incorporates the work experience he gained as a teenager. Having dealt with cross-cultural barriers growing-up, Vasquez-Ajmac became determined to level out the playing field for all types of people.

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